Product narrative & strategy
We clarify who you’re for, what you’re really promising, and how that story threads through product, marketing, and sales enablement.
Make your product feel
as considered as the work behind it.
I’m Betty, a product strategist and designer. I help founders and product leaders turn fuzzy product bets into crisp stories, confident UIs, and launch plans that the whole team can rally around.
No pitch deck or prep required—just a clear 30‑minute conversation about where you’re stuck.
Where Betty adds the most value
I plug in as a thinking partner and design lead when you’re gearing up for something important—new product bets, repositioning, fundraising, or major launches.
Experience & interface design
From onboarding to high‑stakes workflows, we design flows and UIs that feel confidently simple—for both power users and first‑time evaluators.
Launch & demo‑ready surfaces
We turn your work into pages, decks, and demos that feel trustworthy, premium, and conversion‑ready—without slowing engineering down.
A calm, rigorous partner for your next bet
I’ve spent the last decade working across early‑stage and growth‑stage teams—bridge between founders, product, and design.
I like products that respect people’s time—tools that feel quietly powerful, not noisy or performative. My work tends to sit at the intersection of product strategy, information architecture, and interface craft.
When we work together, you get a hands‑on partner who can move comfortably between shaping the story, exploring options in Figma, and collaborating directly with engineering to ship.
- Domains: analytics, dev tools, fintech, climate, B2B SaaS
- Collaboration: async‑friendly, transparent, low‑ego
- Tools: Figma, FigJam, Notion, Linear
A few ways this work has landed
Names and specifics are adjusted for privacy, but the numbers and patterns are representative.
“We had a powerful product hidden behind dense UX and a vague story. Betty helped us reframe the narrative and redesign the flows—our trials finally match the quality of what we’ve built.”
“She translated a messy founder brain dump into a crisp story we could use across deck, site, and product. Investors and customers finally hear the same thing.”
“Betty gave us a design system and decision‑making framework, not just pretty screens. Shipping new product surfaces is calmer and much less subjective now.”
Tell Betty about your next bet
Share a little about your team, your product, and where you’d like design to help in the next 3–6 months. I’ll reply within one business day.
Prefer email?
You can reach me directly at [email protected]. Include a link to your product or deck if you’re comfortable.
- Your role and company stage
- A link to your current product or website
- Why now feels like the right moment to bring in support
Not sure yet if this is a fit? The discovery call is exactly to explore that—no hard pitch.